Implications of BTS winning a BBMA

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Last night, history was made. Today as I was scrolling through my Facebook newsfeed, all of a sudden, I saw video clips by CNN International, Buzzfeed, NowThis, and other such websites that had seven familiar faces on them. And then, the articles, one after another trying to figure out who BTS is, how’d they even get here, what is ARMY, etc etc

BTS, or Bangtan Boys or, in the original Korean, 방탄소년단, were the first K-Pop group to be invited to the Billboard Music Awards ceremony. They won the Top Social Media Artist, a position that also had artists like Selena Gomez, Justin Bieber, and Shawn Mendes. PSY was the last Korean artist to be invited, in 2013, for his smash hit “Gangnam Style”.

As someone who instinctively analyzes everything and is in a major that encourages such mentality, I naturally saw this as both an exciting event as a BTS fan and also as a social scientist in training. Allow me to unwrap the BBMA win and it’s implications in several fields: Continue reading “Implications of BTS winning a BBMA”

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